“What if downhill ski racing had the same suspension and damping technology as motorsports?”
- Founder, Ken Nichols
FOUNDED IN 2017 - Revolutionizing Skiing Performance
Next Level Platforms introduces SHREDSHOX, a groundbreaking innovation set to redefine the skiing experience. Inspired by the transformative impact of bicycle suspension, SHREDSHOX is poised to become the most significant advancement in ski equipment in decades.
OUR TEAM
Ken Nichols - Co-Owner/Co-Founder
Ken is a graduate from the University of California at Davis with a degree in economics, has amassed over 40 years of experience in the financial advising industry. His analytical prowess, combined with a keen interest in skiing, led him to identify a gap in the skiing market. Observing the lack of shock-absorbing characteristics in skis, Ken envisioned a product that would enhance the skiing experience by reducing muscle and bone stress. As a former race car driver, he understood the importance of safety and performance in sports equipment. His economic background and vision for innovation make him an invaluable asset to the company.
Nick Foster Jr.- Co-Owner/Co-Founder
Nick was born and raised in San Jose, CA, Nick Foster Jr. is a third-generation race car driver. From a young age, he exhibited a passion for machinery and innovation. His high school years saw him delve into vocational classes, honing his skills in machining parts. This passion extended into his adult life, where he continued to innovate and improve upon existing designs. Despite never having skied, Nick's mechanical expertise and drive to create superior products led to the development of a game-changing ski product. His hands-on approach to product design and assembly, combined with his relentless pursuit of perfection, positions him as the driving force behind the product's technical excellence.
Jarrod Krisiloff, Partner/Head of Brand
Jarrod Krisiloff is a seasoned sports and entertainment executive with a rich background in branding and marketing. A graduate of Ohio University with a Master's in Sports Administration, Jarrod has demonstrated versatility throughout his career, holding positions in operations, marketing, new media, business development, sponsor/client services, suite/hospitality management, and media production. His creative thinking and problem-solving skills have led to many award-winning and industry-recognized achievements in digital media, marketing, and event management.
Like Next Level Platforms co-founders Nick and Ken, Jarrod is a lifelong racer who grew up at the race track, earning national titles in BMX and Quarter Midget racing. Named to the IBJ’s 2014 class of Forty Under 40, Jarrod brings a unique blend of sports business acumen and passion for skiing to his role at NLP.
As the resident ski bum on the team, if Jarrod isn’t with his family or on a bike, he’s on the slopes. He leverages his expertise to lead the development of the SHREDSHOX brand, overseeing its identity, marketing strategies, and customer engagement. In addition to his role at NLP, Jarrod continues to serve as Principal of RAD Alpine, where he consults on branding, marketing, and equity opportunities.
Jarrod’s commitment to enhancing the skiing experience through SHREDSHOX, combined with his dedication to on-mountain product testing and research, makes him an invaluable asset to the team.